The Seven Sins of Innovation: A Strategic Model for Entrepreneurship

As the world continues to evolve, companies need to adapt and cater to the changing needs of consumer populations. Although transforming standard landscapes and entrepreneurship are two of the most discussed concepts in business, industry research shows that these ideas are rarely implemented. In honor of Pride Month and the celebration of the LGBTQ+ community, it is important to recognize that the most valuable keys to success in today’s world are diversity, inclusion, and innovation.

David Richards’ book “The Seven Sins of Innovation: A Strategic Model for Entrepreneurship,” gives readers a psychology-based model with the seven key determinants of success or failure for entrepreneurial endeavors. Richards is a well-renowned global thought leader on the intersectionality of concepts like strategy, invention, and leadership, as well as psychology, culture, communication, and engagement. Throughout the text, he provides examples and case studies that demonstrate how individual and group psychology needs to be engaged effectively to create cultures capable of powerful transformation. PQE Group takes its ethics seriously and continuously works to provide a welcoming, safe and inclusive environment where people feel free to be themselves.

 

Richards guides us on how to apply the model, find the right external resources, and efficiently involve people on our journey. As someone who successfully led many complex projects during his professional career, his insight is invaluable for leaders who are building or pursuing their own ventures. Overall, this book gives a solid framework for actionable ideas that can help navigate an increasingly competitive and complex world.

From the perspective of working in the pharmaceutical and life science sectors, I think it’s a book that everyone should read. In our sector especially, we must keep up with current times and initiatives to move forward and stay relevant in the corporate world. Richards offers a fresh look at the impacts and importance of different mindsets, ideas, and methods of business implementation.

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